Designing a good UX, is like making an invisible friend for your user who guides them through the product

About me


I’m Krunal Ghorpade, a 27 yr old designer from India. I currently work as a Creative Director at Permissionless & Product Designer at VIRPP

As a UX designer I love the variety of scope to make flawless systems and understanding the design from a human centric perspective. My goal is the make a product self understandable to everyone. Team work is the key when it comes to my methodologies. It is not possible to make something perfect for humans without understanding it from a human point of view. Working in team helps me in opening up new ideas and crossing out the unnecessary ones.

I always try something new beyond my project scope to grow more imagination and grasp new ideas. I share most of my work on Dribbble and Behance. Share my thoughts on Twitter and Linkedin. I share my personal moments on Instagram (Strictly no work posts there, I need my space somewhere man, hahah!). I am a movie enthusiast, especially Stanley Kubrick's movies (coz he’s the best!).

When I am not working i am found producing House Music and Djing sometimes (yes you read it right).You can check that side of me on my website

my mission

To build user friendly products using Human Centric approach

Understanding a problem at basic human level helps a lot to solve it and to build a good communication between the product and the user. Apps and Websites have become a big part of our lives. Our Maximum time is spent on these platforms for doing the smallest to the largest things

“The customer rarely buys what the business thinks it sells him. One reason for this is, of course, that nobody pays for a ‘product.’ What is paid for is satisfaction. But nobody can make or supply satisfaction as such—at best, only the means to attaining them can be sold and delivered.”

Peter Drucker, the father of Modern Management Theory.

The importance of applying a human-centered design process to product design cannot be underestimated. As well as potentially having an impact on a company’s bottom line, it leads to better products that solve real-world problems for people.

This approach to design ensures that the right content, features, and functionality are presented in the right place, at the right time, in the right way, providing optimum user experiences, effortless interaction, and ultimately, business benefits.

my vision

Foster the field of UX while sharing valuable experiences to help future designers

User experience is how a person feels when interacting with a digital product. UX encompasses a lot of factors, some that are controllable by designers and developers and some that are environmental or just user preference. These factors include usability, accessibility, performance, design/aesthetics, utility, ergonomics, overall human interaction and marketing.

UX is key for complex sites because users must be able to easily navigate the site and understand how to use it. Neglecting UX can result in a sloppy site that people will not come back to. This is the reason why this field as a extreme great potential nourish in the coming future

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

Steve Jobs, Former CEO and co-founder of Apple Inc.

User experience is an art form of its own. You can never predict how your site or app will be perceived. What you can do is arm yourself with the tools to make informed decisions about UX in the design process.